700 Rivers Brand & Presskit

Logos

Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.

If your audience isn't familiar with 700 Rivers, we recommend using our full vertical logo.

If your audience is familiar with 700 Rivers, you may want to use the mark on its own.

Do's and Don'ts

Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.

Brand Colors

Color is a strong brand identifier - it provides contrast and helps define hierarchy. We believe that color should be used boldly, but appropriately, to make content the clearest. Always use the exact color values as listed below.

Brand Fonts

Fonts are an important part of our brand identity - they help define the look and feel of 700 Rivers, both in print and online. We use our brand fonts to display our content, highlight features, and emphasize what is important on our platform.

Color Distribution

Of equal importance to our color values is how they are used in relation to one another. We rely heavily on our primary sunrise, and use cascading neutral values to designate content hierarchy.

Press Images

We prefer to be represented in media with our most current look. If you are looking for an image that describes 700 Rivers and our work culture, feel free to use any of these photos that we've already taken.